Christ Central Preston

For the city. All about Jesus.

Looking to establish a distinct, memorable identity for their ministry, Christ Central Preston partnered with us to craft their first official visual identity. Operating previously without a dedicated logo, the church needed cohesive church branding to present a clear, professional face to the community and anchor their outreach efforts.

Transforming Concepts into Impactful Design

Refining an initial concept centered around the theme of the Christ-centred cornerstone, we crafted a sleek, modern visual identity. The resulting logo features a central cross framed by four clean right angles, with a single corner highlighted in a lighter shade of blue to signify the cornerstone motif. By streamlining these geometric elements, we turned a complex idea into a punchy, engaging visual mark.

Cross-media implementation

To ensure long-term consistency, we delivered comprehensive brand guidelines offering clear instructions on utilising the logo across both in-house communications and external advertising. This strategic approach to church branding equips Christ Central Preston to maintain a clear, unified identity as they connect with their local community and expand their reach.